There is absolutely no doubt that having a huge email list can be very profitable. However, building a list of subscribers is not the be-all and end-all of email marketing.

In fact, if you do not establish a relationship with your list or make them feel like they have an intangible connection with you, your list will become unresponsive and die off.

You’ll notice that your emails get less opens and your unsubscribes will start increasing. Most marketers have no clue why this happens and usually there is only one reason for it. The people on the list just don’t like or trust them.

It’s really just human nature at work here.

People quickly and eagerly open emails that come from marketers whom they like… and for those they don’t…. it’s off to the trash or spam folder.

Your job as an online marketer is to make your list like and trust you. They’ll then look forward to your emails and be loyal subscribers. In this article I will give you 5 ways to achieve this goal. Adopt them and you’ll see a marked improvement in the response from your list.

  • Infotainment

People love to be entertained. Even if you’re in a niche that’s serious like diabetes, you can always include interesting stories in your emails to keep your readers hooked.

Too many marketers focus on conversions instead of rapport. They keep their emails brief with a call to action so that readers will click on the link and buy what they’re promoting. While this may work now and then, over time, your subscribers will get tired of your salesy emails and it’ll turn them off.

This is especially true if you’re in the make money online niche. Most list subscribers in this niche are inundated with emails and overwhelmed to the point where they just stop opening the emails.

You need to be entertaining and keep your emails helpful but lighthearted so that it’s not all about the selling.

  • Get Personal

It is a fact that the most visited page on most blogs is the ‘About Me’ page. The reason for this is that people are curious to know who the person behind the blog is. The same applies to your list. Your subscribers want to know who you are.

Share with them a few personal stories or incidents that may have happened to you. Do not worry about seeming irrelevant. You want to become a ‘friend’ to your subscribers… and people know personal stuff about their friends.

So, bring down your wall and be human. Share what makes you laugh and what annoys you… and whatever you think may be interesting.

  • Be Truthful

Above all else, be truthful to your list. Do not lie or resort to leaving out pertinent details just to get sales. This is rampant in the online marketing industry today. Marketers recommend and praise products that they don’t have a clue about.

By making a mediocre product look like the next best thing since sliced bread, you may get the sale. However, once your subscriber purchases the product and sees what a letdown it is, they will not trust you in future.

  • Polarize

It is a fact that you cannot please everyone. No matter how good you are, there will be people on your list who ‘just don’t get you.’ Many marketers try to be politically correct and toe the line just so that their subscribers don’t leave.

This is wrong and it’s better to just be yourself and let your subscribers like you for who you really are. Say what you want to say without worry. Those who like you will stay on and those who don’t will leave.

At the end of it all, what you will have is a list of people who truly want to be on your list. This is a ‘tribe’… and over time, there will be immense loyalty and you will truly enjoy interacting with your list.

Do note; that it’s best to avoid discussing politics and religion unless you’re really good at being impartial in your writing… and even then, it’s a gamble. Anything else is fair game.

  • Be Generous

Generosity is so rare these days and it’s especially rare among marketers. Most marketers only send emails promoting products with very little else to go along with their promotions.

People like to buy but they don’t like being sold to. Most people join your list for information and value. They want information that helps them. They didn’t join your list to keep buying products so that you make sales and commissions.

So, provide value to your list often. Be generous and give them tools, tips and your time if you can. Answer all emails that come from your people on your list. Go out of your way to help them.

When you do this well, just intimating that you have a great product on offer will be enough to get their attention and they’ll buy what you recommend. You will not need to send 10 emails a day or hard sell them the product.

You attract flies with honey, not vinegar.

Use these 5 tips and make your list like you like a friend they’ve always known.

Also.. if you’re new to list building – you may want to check out my FREE report Simple List Building Blueprint – a step by step guide to building an effective prospect list.


    4 replies to "5 Ways to Make Your List Know, Like & Trust You"

    • Martin Lindeskog

      Theo: As a certified networker (by Referral Institute / Academy), your post is music for my ears. Thanks for reminding me to polarize. It will work fine with my new upcoming online community, Theo Tea Room, including a topic area called Tea Versus Coffee. The generosity part is related to BNI’s idea of Giver’s Gain.

      Best Premises,

      Martin

      • Theo Poulentzas

        It’s YOU who people will gravitate to, so just be you.
        Appreciate the feedback, and all the best to you Martin.

    • Graham Forrest

      Hi Theo,

      Thanks for this post – I’d never have thought about polarising people in my emails. In fact, I would probably try to keep everyone happy, but I can now see how that would be virtually impossible.
      So your post has helped me, thanks. I mustn’t be afraid to be myself. It’s down to confidence again, really, isn’t it?

      • Theo Poulentzas

        Absolutely Graham.
        Remember, You don’t want to be everything to everyone – You want to be everything to someone.
        Thank you and appreciate your comment.

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