There’s a lot that goes into creating a good email marketing campaign. You need to engage your audience, compose a message that resonates with them, and have a beautiful design to back it up.

Plus, you’re always looking at getting better results, be it open rates, selling more products, or just creating your brand.

The good news is, it’s now a lot cheaper and easier to create a design, messaging, and tracking of your audience with these free online tools – and anyone who’s into sending emails will benefit greatly from using them.

Why not try out some of these free online tools.


AWeber is a powerful email marketing software that’s simple to use. Start by collecting and growing your subscriber list using landing pages, website forms, integrations, and a free WordPress plugin. Then, you can broadcast emails, like newsletters, automated drip campaigns, autoresponders, and more. Plus, you can send emails specifically to certain groups of people — customers, leads, VIPs, etc.

You can track the results of your emails. By watching the stats, you can see what’s working and improve your design, subject lines, and calls to action over time.



Jotform is an easy-to-use online form builder with thousands of plug-and-play templates. It’s the perfect email marketing tool to collect subscribers on any platform. You can also use Jotform to create order forms, feedback requests, applications, customer satisfaction surveys, consultation requests, and more.




Canva has transformed the way businesses design. And design is one of the most important factors in successful email marketing. Canva’s drag-and-drop editor + thousands of templates make it crazy easy to create high quality designs to include in your emails. Plus, it’s so easy to use.




Grammarly is a free Chrome plugin that makes your writing better. Like having a teacher looking over your shoulder, it makes suggestions in real time to improve your spelling, grammar, punctuation and run-on sentences. More than just writing essentials, it can also help perfect your style and tone.



Headline Analyzer

Headline analyzers can help you write compelling subject lines that more people want to open. Although this headline analyzer from Coschedule analyzes a blog post or article title, you can use it as an email marketing tool, too.

Analyze your subject line for Common, Uncommon, Emotional, and Power words and get thesaurus-like suggestions to make your email stand out in an inbox.

Pablo by Buffer

Pablo by Buffer is a super simple and beautiful way to add text to an image. As an email marketing tool, you can use it to create headline images that will make your audience love your emails.

Simply search for an image on the platform or upload your own image. Write headline text and choose a filter, font, color, and size – done!





SurveyMonkey is a free survey tool that makes easy-to-use surveys that look good. Put together a quick survey (10 questions or less) and send it out. Take it to the next level by syncing SurveyMonkey with your email marketing tool to add information to your subscribers.





Stripe is an online payment processing tool that likely already integrates with the systems you’re using. Using Stripe as the way to get paid, you can set up landing pages to sell your products or services. Then promote those pages in your emails.

Stripe costs nothing to set up, but you will pay a fee on charges made through their platform, which is standard for any similar payment platform.


Calendly is an online scheduling tool that makes booking appointments easy — much easier than finding a mutually-agreeable time by sending back and forth emails. It connects with your existing calendar(s) and creates appointment slots where customers and prospects can sign up.

If your business offers consultations, you can put a button on your email to sign up for one.

Campaign URL Builder & Google Analytics

Your main email marketing tool (like AWeber) will generally include stats on your emails. However, for even more in-depth tracking on specific emails sent, use UTM codes.

UTM codes aren’t as complicated as they sound — you simply add some additional information to the end of your URL.



So why not give them a try?

All the tools listed are free to use, and more importantly easy to use. Whether you’re a seasoned email marketer or just starting out, these tools will boost your email marketing to the next level.

Before you know it, you’ll feel like an expert!

    8 replies to "10 Time-Saving Free Email Marketing Tools"

    • Vellis Weathers

      Great post. I’ve used a few of these, but hadn’t thought about using a survey. Thanks for the tip.

    • Martin Platt

      Hey Theo,

      Surveys are awesome at engaging subscribers, and increasing your sender score, so you get better inboxing. I’ve used a lot of these tools, one of the better ones is the headline analyzer, fantastic to throw ideas at when brainstorming.

      Grammarly is a very good tool as well. Use that one regularly!

      Keep the awesome posts coming!


      Martin Platt

      • Theo Poulentzas

        Hey Martin,
        Appreciate you taking the time to comment.
        And thank you!

    • Marla

      Yes! Finally someone writes about website.

    • zoritoler imol

      Hi would you mind letting me know which hosting company you’re working with? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good web hosting provider at a reasonable price? Thanks, I appreciate it!

Leave a Reply

Your email address will not be published.