Social Media is a MUST these days, and if you use it to promote your business you know it can take a big chunk of time from your day. But it doesn’t have to be that way!
With so many tools available to us on the internet nowadays, you can completely streamline your social media strategy, and save yourself a lot of time and money.
Here are ‘5 tools’ I use every day – Check them out and see which ones fit into your plan.
1 – Hootiesuite:
Save time by scheduling your social posts
Keep your social presence active 24/7 by automatically scheduling hundreds of social media posts at once, across your social accounts.
Manage social content with ease
Stay on message with pre-approved content your teams can post, stored in your favorite cloud file service. Tagging, searching, and usage stats make curating content a breeze.
Track and prove social ROI
Measure the impact of your social media campaigns through comprehensive reporting. Measure conversions by social channel and separate ROI between owned and paid media.
Surface the conversations that matter
Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry.
2 – Brand24:
Get Social Insights
Discover what people are saying online about your brand – as it unfolds in real time. Brand24 gives you instant access to mentions about your brand across the web, from social networks to influential publishers.
Influencer Score
Identify people with the most social influence.
Sentiment Analysis
Easily segment by positive, negative, or neutral mentions.
Reach Customers. Fast.
React and engage quickly to real-time comments made about your brand. Follow-up on positive comments from your brand ambassadors, or respond to a dissatisfied customer before the story gets ahead of you.
Collaborative Work
Share Brand24 projects, alerts and results across teams.
Topic Grouping
Group results related to specific topics, keywords and word-clouds.
Detect Sales Opportunities.
80% of consumers do research or ask online before making a buying decision. Brand24 gives you the listening tools to find these leads, identify where to promote products and find customers before they find you.
Social Search
Search the social web for key topics, trends, or discussions.
Competitor Knowledge
Monitor and compare social mentions against your competitors.
3 – Buffer:
Manage all your social accounts in one place
Schedule content and check analytics for all your social accounts in one place, rather than going to six different networks.
Schedule social media posts for your preferred times
Schedule posts for all of your social accounts at once, and Buffer will publish them automatically, according to the posting schedule you put in place.
Review your analytics to see how your posts are performing
You can use the analytics to see your social media performance, understand how to improve your results, and create reports for your manager or clients.
Add multiple team members and set access levels
You can add up to 25 team members to your Buffer account and give them the appropriate access levels — full posting access or approval required.
4 – TweetDeck:
Tweet like a pro – The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of Twitter.
TweetDeck users can tweet, reply, retweet, favorite, send Direct Messages and manage and monitor multiple accounts and streams, all in one single interface. Accounts can also be followed, muted or blocked, and users can view Twitter profiles, all within TweetDeck.
TweetDeck offers a more convenient Twitter experience by letting you view multiple timelines in one easy interface. It includes a host of advanced features to help get the most of Twitter: Manage multiple Twitter accounts, schedule Tweets for posting in the future, build Tweet collections, and more.
Instead of a single timeline, TweetDeck allows you to add columns to display specific content that interests you and view them side by side. Add columns that show all your mentions, the results of a search query, a list of likes, the latest Tweets from a hashtag or trend, etc.
5 – Social Flow:
SocialFlow is a social media optimization app that aids in improving business performance in social media platforms such as Twitter and Facebook.
SocialFlow makes full use of its key metrics such as the number of likes, number of shares, number of followers, and clicks per tweet; to actively generate and promote social media engagement.
The app has the technology to help each user accurately measure brand activity on social media platforms (most importantly on Twitter and Facebook). It assists each user in handling content for maximum user engagement. It collaborates closely with social media platforms for updates regarding product development, innovations, and changes.
Additional benefits with SocialFlow include:
- Social graphs that efficiently inform content value.
- Fully maximizing potential audience engagement.
- Facilitating audience growth.
- Content optimization via audience-specific interests.
- Real-time conversation monitoring.
There you go!
These 5 tools will help in putting you social media strategy into over-drive. This will make a huge difference in your management and effectiveness of your engagement efforts.
Check them all out and see which one works best with you. Learn it and put it into play, and watch a ton of traffic come in from your efforts.
