Q: What is a Social Media Influencer?
A: A social media influencer is someone who influences others through their social platforms.
Social media influencers have a huge following on their preferred social media platforms. With a bit of research, you can find out who the top influencers in your industry are.
Building your brand alone is possible, but it’s going to take you a lot of time. If you want to get to the top quickly, you need to reach out to popular influencers in your niche.
Here are a few more reasons why you should consider working with them:
- They will help expand your reach
Influencers have spent enough time on a platform to amass a significant following or fan base. If you’re just starting out, you can certainly benefit from their experience and reputation in the online community. You just need to convince them you can offer a great deal of value to their followers as well.
- They will help generate leads and sales for you
When influencers recommend something, most of their followers will usually at least check out what they’re promoting. If you manage to position your product or service as something highly valuable, then chances are influencers can help you close deals!
- They will help you build your brand
When influencers share your brand with their community, they are essentially helping you build your brand. People will be checking you out. Therefore you need to make sure your social media profile is consistent with your overall branding strategy.
- Their followers trust them
Influencers inspire trust and loyalty among their followers. They are usually well regarded in the community they’ve built around their brand. They don’t work with just about anyone. After all, they do have a reputation to protect. If they choose to help promote you, be grateful.
- They will help you grow your followers
People who follow influencers are bound to follow brands they promote. So before you start reaching out to influencers, build a solid profile first. Make it easy for people to follow you.
- They offer excellent value for your money
In some cases, influencers don’t require payment. This is especially true if you’ve built a solid relationship with the influencer. With that said, many influencers require payment for their services. Before you spend a single dollar, however, make sure you do your research on whether their followers are real people or just fake profiles (there’s plenty of scammers on social media!).
Please feel free to share this with people who will benefit from it – and as always, your comments are most welcome