Squeeze pages are a popular way for Internet marketers to ethically compile an email database of prospective buyers. With a squeeze page, you can get a prospect’s email address to update them on the development of your product or service or even offer an incentive to buy via email.
A squeeze page has one exclusive goal – to capture the user’s email – Usually in exchange for a small gift. There are no distractions, and everything is clear right from the start.
Sometimes, the opt-in will be visible right on the page. Other times users will have to click a button to trigger it… where the opt-in will appear in the form of a pop-up.
Elements of a Squeeze Page:
I’m sure by now, you’ve seen many different squeeze pages. Some of them are short, while some look like a small sales letter.
Either way, here are some basics that ALL squeeze pages must have:
- A Headline (and Sub-Headline)
“92% of the respondents reacted negatively to online ads that didn’t say what they were for.”
This is the first thing visitors see when they land on the page. You have a brief moment to grab their attention – so your headline needs to grab their attention by telling them exactly what they get.
So when writing your headline, consider the following:
- Be direct when talking about the offer
- Focus on one thing at a time
- Say what’s in it for the user
- Focus on the benefit
Headline tip: make the headline of your squeeze page the end or desired result of the product being offered. Think about what the customer will get or achieve by using your product and make that outcome your headline.
State ‘benefits’ and not ‘features’ of your product. You need to tell people what your product or service can do for them, not how. If your headline gets people hooked, your benefits have to convince them to stay.
- Image of the Offer
Including an image of the “product” makes users feel like its tangible, even though they know it’s just a digital download. The most popular examples of this are eBook covers.
You may also want to consider adding some ‘bullet points’ – (4 or 5 as to not take away from the real purpose of the squeeze page.) Unlike the headline, here you can list both benefits and features.
- The Opt-In Form
“Take away all resistance in the opt-in form. The less your visitor needs to fill out, the higher chance that they will opt-in.”
Stick to your objective, which is to get the customers email address. The only input-field that a squeeze page needs is a place for the prospect’s best email address.
But if you want to be more personal in your communication, you can also ask for a name. In fact, hundreds of marketers are still debating whether it’s worth asking for a name or not – in the end, it’s your call.
Here are pros and cons to consider:
- On average, personalized emails generate higher revenue
- You don’t have to use subscriber’s name in every email, but it’s good to use it from time to time
- Personal details help grab user’s attention
- Personalization can lead to a stronger engagement
- Most of the time, an opt-in rate for 1-field opt-ins is higher
- Many people don’t give their real names (making your emails look funny)
- You can always collect that data later
- Emails without a name generate lower spam complaint rate
Name – No Name… maybe something for you to test for yourself.
- A Call to Action
Last is your call to action. Here is where after your customer enters their email – then actually clicks the submit button. In this example you want the user to focus on the payoff – accessing the guide (ebook).
Now there has been debate by many marketers in regards to the ‘color’ of the button and also the ‘text’ in the button. Also adding ‘arrows’ pointing to the action itself has been debated in the past.
The elements above are all open to interpretation because each audience is different, and every successful squeeze page is a result of constant testing and tweaking.
And there you have it – the basics of squeeze page.
But in the meantime if you’re looking for a proven plan to follow that shows you how to lay out a highly responsive squeeze page correctly – Check out…
Is a proven plan you can follow…stick to…and generate revenue for years to come!
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