… How We Turned Around Our Lead Generation in Just Weeks!
We spent 6 months trying to generate leads without success. Our pipelines were drier than the Sahara. But within a few short weeks, we figured out how to go from zero to 100+ leads per month. Here’s what worked for us.
Leads are the lifeblood of any business. Without them, you have no one to sell to. A lead isn’t just anyone who stumbles on your website. True leads are people who have expressed interest and could turn into customers.
When we first started out, we didn’t know the first thing about generating leads. Our naïve efforts ended up being a waste of time and money. We tried cold calling, but got hung up on. We bought random email lists, but saw no conversions. We posted on forums, but just annoyed people with promotional content.
After 6 fruitless months, we realized we needed to get strategic about lead generation.
The first step was getting clear on our target audience. We created detailed buyer personas and customer avatars. We conducted user interviews and surveys to understand their pain points and interests. This allowed us to create tailored content that would grab their attention.
Next, we optimized that content specifically for lead generation and conversions. We emphasized topics our audience cared about like “How to Get More Done in a Day” and “Work life Balance Tips for Busy Moms“. We experimented with different formats like top 10 lists, quizzes, and free downloadable guides. Calls-to-action were prominently displayed.
Now we had lead gen content, but we needed to drive the right traffic to it. We focused on scaling up social media outreach and email marketing. We also leveraged targeted paid ads to attract people likely to convert.
In just a few weeks, our leads began pouring in. The more we refined our process, the more it compounded. In 30 days, we went from zero to over 100 leads per month!
We hope our lead gen turnaround story helps you take tangible steps to grow your pipeline. Here are ‘7 key tactics’ that worked for us:
- Define your ideal customer clearly in a buyer persona.
- Create content tailored specifically to their pain points.
- Test different content formats and calls-to-action.
- Optimize pages for conversions with clear CTAs.
- Drive traffic from social media, email, and paid channels.
- Focus on quality over quantity when evaluating leads.
- Continuously refine your lead gen strategy based on data.
Lead generation doesn’t have to feel impossible, even if you’re struggling to get started. With a strategic approach focused on your ideal customer, optimized content and targeted traffic, you too can build a healthy lead pipeline. It may take testing and refining over time, but the payoff in sales and revenue will make the effort well worth it.
If you’re not sure where to start or need help troubleshooting your current lead gen process, we can help. Schedule a free consultation with one of our experts to uncover gaps and opportunities in your strategy. Come prepared with any questions you have – we’re excited to brainstorm and offer our best advice.
Let’s grow your business together by building a lead generation machine that converts like crazy!