Creating an information product from scratch can seem a daunting task to most newbies, but also to the seasoned marketer. But when you break the whole process down to a simple to follow roadmap – all of a sudden the task doesn’t seem so daunting.
As a matter of fact, you can write an extremely high-quality info-product in under a week if you follow this simple process below.
Step 1: Research
There are a few things you need to research before you even write the first word.
- The Market – Most specifically, what are the gaps in the market? What are the questions people have that aren’t being adequately answered? What are “hot” trends right now in the market that people are focused on?
- Other products – What questions are already answered? What prices are they charging? What kind of media are they using? What are the main selling points your competitors are using?
- Information – This is by far the lengthiest and most important part. Do in-depth research on your subject to supplement what you already know. Look for little-known yet useful information.
- Expand your search beyond the internet – Check out books from the library and consult industry experts. Do as much research as possible to make sure you create an A+ product.
Step 2: Outlining and Drafting
Start by outlining all the things you’ll cover in your information product. If after outlining it you feel that something’s missing, go back to doing your research and fill in the blanks.
Once you have a solid outline, just start writing. Write as quickly as possible, with little attention on spelling or grammatical errors. The goal is to just write the first draft as quickly as possible.
Once you have the first draft finished, which shouldn’t take more than a few days if you’re a fast typer – then set the draft down and take a break. Leave it aside for a day and do something completely unrelated.
Step 3: Editing and Finalizing
Look back on your first draft with a critical eye. Look at your work ruthlessly and cut out anything that isn’t absolutely necessary. Add in details that you may have missed the first time. See it from the eyes of your customers and ask yourself what this person needs to really get the answers they’re looking for.
Keep on refining until you feel that you have a product you can publish. At that point, give it to a friend or colleague to look over. Take their feedback and make any last-minute improvements.
Creating an information product can seem like an endless task when you’re sitting there with a blank document staring at you. But once you break it down into research, outline, draft, edit and peer review, the whole process becomes a lot easier.
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