Having a productive and engaging email list is an essential part of any online business. There are a number of different things you can do, in terms of building a viable email list, but many in the beginning will find building such a list is easier said than done.
So, what can you do?
Ask any guru or expert online marketers, and they’ll give you a handful of tips to get you on the way. But when I was chatting with an online colleague of mine, he reminded me of one key fact: The value of telling a good story – should never be underestimated.
When I refer to ‘storytelling’ as a means to building an email list, there are several things that you need to consider.
Using Stories To Create A Lucrative Email List
We live in fast and sophisticated times. This is certainly true for anyone who wants to start an online business. You will find a wealth of tools to help you, including tools that can give you the chance to build a strong email list. However, without a single key element, you’re only going to be but so successful. This is where the quality of being able to tell a good story becomes important. At the end of the day, it might just be the most crucial element to building a successful, thriving email list.
The key word for these stories is “persuasive.” The story should compel individuals to sign up to your email list for more information or special offers.
So, how does one persuade through storytelling?
It breaks down into four essential elements:
- You want to inspire them: Your story should leave them with the feeling that extraordinary things can happen to ordinary people. Just use your own personal story – take them on a journey.
- You want to challenge them: You generally don’t want to yank them out of their comfort zone, but you also want to give them an idea that will change their perceptions. Most people want to see it’s possible before they take up the challenge.
- You want to educate them: You want to back up everything in your story with tangible facts and reliable, credible information. Show them that what you teach works – with real proof.
- You want to leave them with a stirring call to action: At the end of your story, the reader should see signing up for your email list as the only choice that makes sense. You want to leave them wanting more – anticipating your next email.
But, combining all of these things into a single narrative can be challenging for most in the beginning, so it’s vital to remain sincere, honest and on-point with your message.
-Start by asking yourself the following: “What’s my story?”
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