Tips for Running a Successful JV Program

The quickest way to increase sales online is by running an affiliate program. When doing so, you allow other internet marketers and bloggers to do all the ‘heavy lifting’ – in other words…all the promoting for you.

…Don’t let this happen to yours!

Affiliate programs are designed to benefit both vendors and affiliates – but at times some programs take a turn for the worse…

Not only that, but it’s a win-win for both. When they generate sales, you get the sale and they get their commissions.

Continue reading as I offer some helpful tips to ensure all your affiliate programs run smoothly from here on in.

• Don’t just let anyone into your affiliate program.

There is a lot of information about this very subject online. Some affiliate managers recommend letting anyone interested join the program – while other have rules and regulations. For now, be a little casual on the rules…but use your best judgment. Make sure you check affiliates out before you accept. If they have questionable material on their websites – questionable videos, pictures, or content – do not accept.

Also, if they’re using excessive bad language or have pornographic picture and videos – steer way clear!

• Create a detailed application for affiliates to complete.

If you use a third-party affiliate hosting site, you may need to make a special note to the administrator.  These websites often have their own standard applications.  At the very least, get the name of the website your links, banners, company name, and products will be displayed on.  Make sure it is in line with your views and company image.

• Do not be afraid to reject some applications. 

As previously stated, you should not let anyone into your affiliate program.  This is very important if your company name or products are linked-to on the website.  You have an image to protect.  With that said, saying you are going to reject is easier than doing it.  You may feel bad for the applicant or think about the money lost.  DON’T!  If it will make you feel better, offer a brief explanation.  If the applicant is on the right track, but not there, provide a few tips.  Encourage them to implement these tips and then reapply for the program.

• Do not expect to see results right away. 

If you started selling a product or a service, you already know that you cannot build an empire overnight.  For example, if you wrote and eBook that you now sell online, it took you months to write that book, proofread, and edit.  Then, you had to design a cover and upload to the web.  You likely marketed your website before deciding on an affiliate program.  You saw right away that just because a product or website is online, it doesn’t mean people will find it.  Remember – this about your affiliate program.  It may take applicants awhile to learn about the opportunity.  It may take even longer for their efforts to generate sales.  Never give up on an affiliate program before the two-year mark.  If after that point, you are still losing money, terminate!

Finally…

• Be sure to invest time in those who look promising. 

Whether it be a consistent top performer or a new affiliate who looks promising, invest your time.  Always encourage your affiliates to actively promote your company and products, but reward them for jobs well-done.  Always be available or hire an affiliate manager to take questions, complaints, and suggestions.  A happy affiliate will do the most for your company.

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