Are you thinking about starting an online business and wondering how to maximize your time, profits and to earn more?
Have you tried several ways in building your internet business empire but only to fall short all the time?
Are you stumped at how many marketers easily create an online business – yet you fail all the time?
I’m here to reveal to you the ‘formula’ to any great business venture, whether online or offline… the rules remain the same.
So, let’s dive in!
Your Sales Funnel
This is where most everyone who starts out online fails all the time!
If you do not implement the sales funnel, you are leaving a lot of money on the table. You are also losing a lot of opportunities to expand your internet business if you have yet to implement the sales funnel.
Having a sale funnel is place could double or triple your revenue if you are doing it right. By only offering the one product and ending the deal, you are doing a disservice to your customer. Offering other relevant products not only assist your customers needs, but adds to your bottom line.
Here is an example of what a sales funnel may look like:
- Front-end
- Upsell 1
- Down-Sell
- Upsell 2
- Down-Sell 2
- Upsell 3
- Down-Sell 3
Now this is not set in stone. I’ve seen sales funnels similar to this, but I’ve also seen smaller and larger ones. But like anything… it’s a testing process.
Anyway, your front-end takes up the role to opening the loop of buying. You then have the opportunity in offering related products to your front-end at higher prices.
Hence, the other products that you are going to offer will continue the loop, and then at the end close the deal with a great value backend product.
Now, prior to your front-end offer you will require something of value, where your customer offers you their email address to access this offer. This is known as a Tripwire, and technically this is where your sales funnel begins.
Tripwire
Here is where the process begins.
Here is where you brand yourself as an authority in your niche… with your free offer. Now this can be anything, but most times it’s in the form of an eBook, report or blueprint.
What your free offer does is that it convinces your audience that what you are selling is something of value and credible. That is the purpose of your free offer, it’s to turn the audience onto you so they know, like and trust you.
Another purpose of your free offer is to set up the sales funnel. Your free report might be a sneak peek to your paid front-end offer without revealing too much.
However, is not necessarily always like that. It could be more substantial than just a free sneak preview of the eBook. Free reports usually share ideas introduced by the book itself. What you prepare in a free offer sometimes can be different from the eBook itself.
In some free reports, it only discusses about the same topics but with different ideas.
Whichever way you go with this, it’s very important to understand one very important point. Make sure that your free offer is actually of value and will help your prospect. Don’t just slap your name to some PLR without first going through it to make sure it’s written well, and the content is of value.
Good rule of thumb – Is your free offer good enough to slap a price tag on it?
Upsell to Profits
Now I’m not going to go through the entire funnel in specific detail… but I think you’ll get a good understand of its workings.
Now the question always arises – ‘How big should my funnel be?’
This is a difficult question to answer with data.
Look at it this way.
If you have your free offer (free)… followed by your front-end offer (paid – $5.00). To be able to get people to view and possibly sign up to your squeeze page to receive your free offer you are going to need TRAFFIC… and traffic costs money!
So if you put $100 into some form of paid traffic and you get 50 people who get your free report. Of those 50 people – 20 purchase your front-end offer (20 x $5 =$100.00).
You’ve basically broken even. But now these 20 people get to see the rest of your offers (funnel). This is where the money is made in online marketing. Now I’m not saying all 20 will purchase your upsell – downsell – etc… but some will, and that’s all profits for you.
So getting back to the question regarding how big your funnel should be. The only way to truly determine if your funnel is too small or too big comes down to testing it. By putting in place analytics, you can see where your funnel is falling over. Testing pricing points, etc will then give you a good indication if your funnel is converting on all levels.
In Closing
Having a sales funnel in place is a must for you online business – and if you’re going to take this business seriously, then you most definitely need a funnel!
If you’re having trouble grasping this idea, I would urge you to check out my FREE report – “The 4 Pillars To Online Success.”
This is a MUST have for any ambitious internet marketer.
So right now be decisive an act – Stop wasting any more time and start getting the results you deserve.
100% FREE – Instant Download: >>>“The 4 Pillars To Online Success.”
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Plus… you’re comments are always welcome — Thank you!
